In our world, there are two types of people. The ones who want to do it themselves (For you, we created Social Brand School).
And the ones who want to do it together. For you, my dear, we have something incredible up our sleeves, so keep on reading.
The Social Brand Design Package is meant for the business-building babe who needs to get her business off the ground ASAP.
But first, you need coffee – and a solid brand, message, marketing and PR strategy – like, yesterday.
To benefit from this package, you’ve gotta know what you’re selling and how you want to make a difference.
(If you’re not, you may want to check out B-School by Marie Forleo).
But if you want a brand you love, a marketing strategy you can count on and a PR plan that just makes sense, then the Social Brand Design Package is for you.
First, we’re going to get clear on who you are, what you stand for and how you want to make a difference. We do this in a series of calls, homework assignments (for you), and masterminding with us.
From there, we need to meet your ideal customer. We need to talk with them and get the skinny on what she’s looking for and what she wants most. We do this by crafting a Customer Interview Questionnaire, and send you off to interview your best customers.
Then we get going on designing your Social Brand. We host you as our guest for an in-person creative intensive, where we bring mountains of inspiration – and together, we create your social brand.
Then we toast – to your inevitable victory.
Once your brand is nailed down, you may need to make changes to your website, conduct a photo shoot, write new copy, or update your packages.
Whatever you need, we can support you to bring it to life. We have photographers, writers, designers, and developers who you can hire – or we can show you the best tools to DIY, if you’re on a budget.
We will then design your marketing strategy, through a series of calls and jam sessions and put it all together in your Social Brand Book, a finished deliverable that describes your brand and your marketing strategy in the form of a beautiful PDF you can use to present to potential partners, creatives and future employees.
Whether you want to be in Forbes 30 Under 30, become a contributor to the Huffington Post, or just collab with some of your favorite bloggers, PR is a critical part of your plan.
We will dive into some of your dream collaborations and PR goals, and set you up with your plan to achieve them.
When the plan is complete, we will meet again for a final training day to show you how to put it all together. This is meant to make you feel rock-solid-confidence in facing the world with your shiny new brand and your marketing plan. With a brand and a plan, we know you will be unstoppable.
If you have an existing brand and a marketing strategy that has produced results, but are still left wondering “What am I missing?” the Social Brand Audit was designed to bring clarity and comfort.
First, we start off assessing your goals and current results. We review and research your brand and review your metrics to see what’s working and what’s not working.
Then, we host you in a half-day intensive, where we present our brand and marketing audit and bring solutions you can use to implement in your business to magnify your results and get you back on track.
In this half-day intensive, we work together to show you where your branding and marketing strategy breaks down and how you can fortify it with new messaging, techniques and strategies to take your business to a whole new level online.
This package is designed for the business owner who needs to tweak what you’re doing to ignite a crowd, attract your ideal customer and grow your brand more quickly.
The Little Black Dress is empowering, sexy and always classic, just like the strategies in this little guide we put together. If you’re new to Ideal, then this is the perfect place to start. This guide outlines the key strategies you need to grow your business using DIY branding, marketing, and PR.