WE CREATE EPIC
SOCIAL BRANDS

How to Create a Little Black Dress Brand:
A DIY Handbook on Branding, Marketing and PR for Emerging Entrepreneurs

The Little Black Dress is empowering, sexy and always classic, just like the strategies in this little guide we put together. If you’re new to Ideal, then this is the perfect place to start. This guide outlines the key strategies you need to grow your business using DIY branding, marketing, and PR.

Realizing your big vision is our mission. We train emerging entrepreneurs how to grow their businesses and connect with their ideal customers by mastering branding, marketing, and PR.

workshop-icon
ATTEND A FREE BRUNCH N’ LEARN
Join us in an inspiring space over a champagne brunch in our FREE monthly brunch series! We indulge in your vision and teach you brand strategy in this two hour gem-of-a-training. If you’ve got a great idea or a fledgling business in South Florida and want to DIY your branding, marketing and PR strategies, you’ll love this mid-morning mastermind, full of inspiring entrepreneurs like you, learning how to define your brand, get the word out and grow your business using social media.
work-with-us-icon
WORK WITH US
Need a fast start? Let’s work together to collaborate and create your brand, marketing strategy and PR plan. We have some great packages for our clients who want to “DIT” – Do it together.
social-brand-school-icon
JOIN SOCIAL BRAND SCHOOL
Social Brand School is where the magic happens. If you want to do it all yourself, with the guidance, accountability and oversight of an expert marketing team, Social Brand School is the best investment you can make. In this 90 day incubator program for emerging entrepreneurs, you will launch (or re-launch) your business with a brand you love, an effective marketing plan, and a DIY Social PR strategy to get seen and heard now.

What We Can Teach You

Brand Strategy

Your brand is more than your logo and color pallet. It’s infusing your essence as the founder of your company. It’s building a culture. It’s connecting like minds around a common vision. It’s imagery that moves you. It’s finding your voice. Brand Strategy is when you go beyond the name of your business and dive into what it stands for, who it’s meant for, and how it’s going to make a difference.

Marketing Strategy

A great brand is nothing without a plan to get it known. When you have a brand that speaks to the heart of your ideal customer, your next step is to make a plan to meet them. We will teach you how to pierce the heart of your ideal customer using social media and move them to purchase from you with the power of content and social growth techniques.

PR Strategy

PR is the art of creating win-win-win connections. Media, influencers and other business owners are always looking to create value for their audiences. When you define your value and pitch it properly, you can create incredible opportunities for your business with PR. We will teach you how.

  • Crowdfire-founder-nishal-shetty Captured: the Man Behind the Crowdfire App (6/26/2016) - Nischal Shetty, the founder of the biggest Social Media Marketing product in the world – Crowdfire - makes failure his bitch. Now, with a team of over 40 people and 15 million registered users worldwide, he’s a pretty damn successful millennial entrepreneur. After quietly teaching our audience to use Crowdfire ...Read More

footer-logo

How to Create a Little Black Dress Brand:

A DIY Handbook on Branding, Marketing and PR for Emerging Entrepreneurs

The Little Black Dress is empowering, sexy and always classic, just like the strategies in this little guide we put together. If you’re new to Ideal, then this is the perfect place to start. This guide outlines the key strategies you need to grow your business using DIY branding, marketing, and PR.